The eponymous bazaar of the game is a sentient being. It is curated by several Masters, each with their own control over Fallen London's business (Mr Apples, for instance, controlling agriculture, while Mr Fires rules industry). The monarch of the city, Her Enduring Majesty the Traitor Empress, sold the city to the bazaar to spare the life of her husband Albert, Prince Consort, in 1861. The entire city was then taken one mile (1. 6 km) beneath the surface by a swarm of bats, where it has remained for over thirty years.